E-voting discourses in the UK and the Netherlands

A qualitative case study of the e-voting discourses in the UK and the Netherlands was performed based on the theory of strategic niche management. In both countries, eight e-voting experts were interviewed on their expectations, risk estimations, cooperation and learning experiences. The results show that differences in these variables can partly explain the variations in the embedding of e-voting in the two countries, from a qualitative point of view

Visual attention during brand choice: an eye-fixation analysis.

Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating information, by filtering information and by changing their information acquisation strategy. In addition, consumers with high task motivation filter brand information less and pictorial information more. Consumers under time pressure filter textual ingredients information more, and pictoral information less. The results of multi-level logistic regression analysis reveal that the chosen brand is involved in significantly more intra-brand and inter-brand saccades than non-chosen brands, independent of time pressure and task motivation conditions. Implications for the theory of consumer attention and for pretesting of packaging ans shelf lay-outs are offered.

The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas

An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence proposed by Salancik (1986).We investigate the level and span of influence of the 49 journals, both in the marketing discipline as a whole and in five specific sub-areas of marketing.As expected, the Journal of Marketing emerges as the most influential journal in the discipline and as the journal with the broadest span of influence across all sub-areas of marketing.However, different journals are most influential in each of the sub-areas, and the Journal of Marketing is particularly influential among the applied marketing journals.We also find that the index of structural influence is significantly correlated with all other measures of influence but least so with the impact factors reported in the Social Sciences Citation Index.marketing;citation analysis

Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation

Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their scanning strategy. In addition, consumers with high task motivation filter brand information less and pictorial information more. Consumers under time pressure filter textual ingredient information more, and pictorial information less. The results of a conditional logit analysis reveal that the chosen brand receives significantly more intra-brand and inter-brand saccades and longer fixation durations than non-chosen brands, independent of time pressure and task motivation conditions. Implications for the theory of consumer attention and for pretesting of packaging and shelf lay-outs are discussed.Brand choice;time pressure;task motivation;visual attention

Wasting a window of opportunity: Anticipated and experienced regret in intention-behavior consistency

preferences;voting;elections;regret theory